In the past year, generative AI and Web3 have been competing for attention among tech hype cycles and brand innovation strategies. A new fashion company called Mmerch aims to combine the two.
Launching this autumn with an inaugural collection planned for the spring, Mmerch will offer limited-edition drops with unique, one-of-one clothing items designed using generative algorithms and linked to NFTs. The hope is that these relatively nascent technologies can be combined to reach a lofty goal: making individual clothing items accessible to the average consumer that provide value beyond the point of sale. It’s a high bar, especially when Web3 enthusiasm is waning, and manufacturers are trapped in old-school workflows that depend on the economy of scale.