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Would you pay $14 for an ad-free Instagram feed? How about a For You TikTok scroll sans paid advertisements for $4.99? Both Meta and TikTok are reportedly exploring paid ‘no-ad’ subscription options, aka SNA: “subscription no-ads” for European users, in an attempt to comply with the EU’s GDPR regulation. It’s a bid to avoid losing access to users’ data, experts say. In the process, the two platforms could upend brands’ advertising strategies.