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How do brands cut through the noise in a competitive industry? Marketing strategies have evolved to be more dynamic than ever, and combining in-person experiences with online campaigns and clear brand messaging is key to making an impact. These strategies and more were on the agenda at Vogue Business’s event in partnership with BigCommerce on 7 September at Neuehouse in New York City, which invited Victoria’s Secret’s EVP of brand marketing Sarah Sylvester to discuss how to make the most of big brand moments with executive Americas editor Hilary Milnes.
