After a bankruptcy filing amid a pandemic, Neiman Marcus Group, the luxury US department store owner, is making a $500 million bet that investing in technology can turn it around.
Neiman Marcus plans to spend the sum during the next three years on new tech, updating its stores and speeding up delivery times. Bob Kupbens, Neiman Marcus Group’s new EVP and chief product and technology officer, who joined in February and had previously worked with Apple and Ebay, is leading the investment. He will be working with the e-commerce team, the “Connect” app and the innovation team, where experimental projects across both Neiman and Bergdorf Goodman are planned.