Key takeaways:
- Vogue Business sent subject data access requests to seven retailers and found a mixed showing of GDPR compliance, data collection and personalisation strategies.
- While many shoppers are aware that data is being collected, what and how much retailers know, as well as how that’s put to use, is still opaque.
- As a whole, fashion lags behind other industries in making the most of customer data.
Your favourite fashion retailers might know your favourite authors.