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From the splashy headlines about 56-year-old Pamela Anderson’s makeup-free face at Paris Fashion Week this season, to 71-year-old Isabella Rossellini’s un-retouched cover for Vogue Italia’s October issue, the question of how women should age is still a topic of hot debate. In beauty, this is manifesting as a backlash against products that claim to be “anti-ageing”— something critics point out is an impossible promise.