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Vogue Business

Technology

News & in-depth coverage of luxury NFTs, startups, the metaverse, digital clothing, gaming and more.

Technology

Why Gucci is still experimenting with generative AI art

Technology

The Vogue Business NFT Tracker: A Tod’s passport and phygital Nike sneakers

Technology

Balenciaga is giving its clothes their own exclusive soundtrack

Technology

No HQ, no problem: Inside Ayr’s fully remote design studio

Technology

Would you buy Valentino for your Bitmoji?

Technology

What’s next in fashion tech: Digital passports and mixed reality

Technology

Tommy Hilfiger parent PVH sells digital showroom startup to Fashion Cloud

Technology

Digital fashion is alive and well for Gen Z

Technology

Gucci Cosmos Land brings physical heritage to the metaverse

Technology

Without royalties, where's the money in NFTs? 

Technology

Behind the scenes of Revolve’s AI-generated drop

Technology

US’s AI executive order sets tone, but not rules, for fashion

Technology

How fashion is using generative AI in-house

Technology

Google bets big on AR beauty

Technology

A new fashion brand is rethinking production using AI

Advanced

Demand for customisation boosts Hourglass and Tatcha

Beauty

Rare Beauty and Makeup by Mario outperform on TikTok

Technology

Unfolding AI: New worlds of fashion

Technology

Amazon wants shoppers to post influencer-style content

Technology

Despite ban, Instagram wields big influence in China

Technology

Adobe’s AI-enhanced dress speaks to ‘smart’ fashion’s bigger problem

Technology

Why Nars relied on humans to bring its ‘virtual’ ambassadors to life

Technology

How much would social media users pay to avoid ads?

Technology

Inside fashion’s ‘smart’ warehouses